Addendum

Promote (Advertising) Addendum

Rules for buying Promote placements on TrueFans CONNECT™ — geo-targeted vendor, sponsor, and event placements priced per validated click.

Effective: May 26, 2026
Last updated: May 26, 2026

This addendum supplements the Developer Agreement and Master Terms. It applies when you create, run, or sponsor a Promote placement.

1.Overview

Promote lets you place geo-targeted listings, sponsorships, and offers near venues, shows, and relevant audiences within the Service. Promote placements are subject to our review and may be paused, removed, or refused at any time.

2.Click Pricing & Billing

  • Promote placements are priced at $0.25 per validated click, debited from your prepaid balance at the time of click.
  • Impressions, hovers, and other engagement events are not billed unless we say so at the time you create the placement.
  • You may set per-campaign budget caps. We will pause delivery when a cap is reached; small overage caused by in-flight events may occur.

3.Invalid Traffic & Credits

  • We use automated and manual signals to identify likely-invalid clicks (bots, fraud, accidental clicks, duplicate clicks, hostile competitor activity).
  • Click validity is at our sole reasonable judgment. We may issue prospective credit, retroactive credit, or no credit, with no obligation to disclose the underlying signals.
  • Disputed invoices must be raised within thirty (30) days of the click date; later disputes are waived.

4.Content Standards

  • Placements must be truthful, not misleading, and substantiated by reasonable evidence.
  • Placements must comply with the Acceptable Use Policy.
  • No advertising for prohibited goods or services (see AUP §4), including securities, gambling without authorization, weapons, regulated drugs, sex work, or anything implying a financial return.
  • Disclose material relationships (e.g., paid endorsements) where required by FTC and analogous foreign rules.

5.Targeting Restrictions

You may not target placements based on protected classes for restricted categories — including housing, employment, credit, insurance, or education — or in any way that violates law. You will not target placements at children or in a way intended to circumvent age-gating.

6.Geo-Targeting Accuracy

Geo-targeting is approximate and based on imperfect signals (IP, browser geolocation, manual inputs). We do not guarantee accuracy. Placements may, occasionally, be delivered outside the intended geography; this does not invalidate clicks.

7.Event & Festival Sponsorships

  • Some Promote products take the form of event or festival sponsorships (e.g., "playing sponsor" listings).
  • Sponsorship listings are subject to event-organizer approval, lineup changes, postponement, and cancellation. Refunds for cancelled or materially changed events are at our reasonable discretion.
  • Sponsorship does not create an endorsement, partnership, or joint venture with the event organizer or TrueFans CONNECT™.

8.Cancellation & Remaining Budget

  • You may pause or cancel campaigns at any time through your dashboard.
  • Unspent balance returns to your prepaid balance; balance refunds follow the Developer Agreement rules (generally non-refundable to original payment method).

9.Removal & Brand Safety

We may remove or refuse any placement at our sole discretion, including for brand safety, legal risk, abuse reports, or product-fit reasons. Removal does not entitle you to lost opportunity costs but does entitle you to credit for unbilled, unserved spend.