Question 1

What is the TrueFans merchant dashboard?

Accepted Answer

A complete operating system for venues — smarter billing, embeddable ticketing, point-of-sale, door scanning, payouts, and a CRM with built-in campaign and outreach. Nine tools wired together in one tab so you can sell anything, run the room, and follow up with every buyer, watcher, and attendee, with no new hardware.

Question 2

How is this different from Eventbrite or DICE?

Accepted Answer

Eventbrite and DICE are listing marketplaces — your show goes on their site, they own the relationship with the buyer, and they hand you a payout. TrueFans is built for the venue itself: embed checkout natively into the site you already run, take POS and door-scans on the phones in your pocket, and keep every buyer, watcher, and attendee in your own venue-scoped CRM.

Question 3

Can I embed my TrueFans shop into the website I already have?

Accepted Answer

Yes. Build your shop in Storefront — ticket lists, product grids, announcement bars, and the full checkout flow — then iframe the entire page into Squarespace, Webflow, WordPress, Wix, Shopify, Framer, Ghost, or any custom CMS. The buyer never leaves your domain. For surfaces that do not allow iframes (Instagram bios, email, posters, Linktree), every sellable also gets a public /pay/ticket link and a printable QR you can share.

Question 4

Do I need a card reader or any new hardware?

Accepted Answer

No. Point of sale uses customer-facing QR codes that the buyer scans with their own phone. Door scanning works with any phone or laptop camera. Storefront is a hosted page. If you have a phone, you have everything you need.

Question 5

How fast can I start selling tickets?

Accepted Answer

About five minutes. Create a sellable in Catalog and you immediately get a public /pay/ticket checkout link, a QR code, an embed snippet, and a CRM contact stream. No website required, no plugin store, no developer ticket.

Question 6

How do payouts work?

Accepted Answer

Payouts run through Manifest Connect with a per-venue ledger. Eligible balance, pending revenue, and payout history are tracked per venue. Once eligible, request a payout in one click — no spreadsheets, no reconciliation, no waiting on support.

Question 7

What does the campaign & outreach side include?

Accepted Answer

Built-in CRM tools for the three audiences that decide whether a show sells out: ticket buyers, on-the-edge watchers (abandoned carts and sold-out shows), and verified attendees from door scans. Email + SMS in one flow, trigger-based automation, best-time send, promo codes, revenue attribution, and per-venue segments.

Question 8

Who owns the customer data?

Accepted Answer

Your CRM is venue-scoped and yours to work — buyers, watchers, and scanned attendees roll up against your venue with order history, channel, and contact info attached. The full contact list is exportable as CSV at any time. Multi-room operators get clean per-venue lists with no cross-pollination.

Question 9

Is there a fee to start?

Accepted Answer

No. The core merchant dashboard is free to set up — no hardware, no contracts. You only pay scaled fees when you actually sell, or when you scale outreach beyond the free tier.

Question 10

Does TrueFans help bouncers spot fake IDs?

Accepted Answer

Yes. The same door scanner that admits tickets can flag a suspicious ID with one tap. The flag joins an opted-in venue safety network in your area — only a hashed signature is shared, never a name, DOB, photo, or document image. When the same signature appears at the next room, the bouncer there sees how many nearby venues have flagged it and decides whether to admit. Opt-in per venue, pause any time.

Question 11

Can my engineer hook into orders?

Accepted Answer

Yes. Actions are signed webhooks (HMAC, X-TrueFans-Signature) that fire on order.completed. Bind them to any sellable or all sellables, send tests, and view the last 25 deliveries with status, duration, and response snippets.

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Create custom no-code payment workflows—and build your own payment solutions.

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Friday night · General admission

Friday night · General admission

Real sales from Real Merchants