Data Cloud

Engagements in. Intelligence out.

TrueFans Connect runs an entertainment data lake behind every profile, show, and room. Fan moments stream in live, land in normalized tables, and power FansIQ, CRM, and developer APIs—without bolting together five tools.

Real-time ingest
FansIQ + CRM
Webhooks & SQL
Developer platformFor artists

Event families

Tips, presence, CRM, discovery

One contract

Downstream

FansIQ · FanBase · Tour · /dev

Same rows everywhere

Delivery

Dashboards + HTTP + webhooks

No export limbo

Product story

Built like the systems you trust

Editorial layout, serious plumbing: ingest, store, score, and ship—without losing the thread from fan action to venue decision.

TrueFans Connect

Entertainment / Data cloud

One lake for live-music signal.

FansIQ, venue analytics, and partner integrations pull from the same normalized events—so “who showed up” never disagrees with “who gets booked.”

Read the docs
APIs & pipelines

Developers

From fragmented to unified.

Aggregates, exports, and webhooks that match what artists already generate on stage and online.

Open dev console
Venues & tour

Marketplace signal

Booking with context.

Discovery, check-ins, and repeat fans inform who venues see first—backed by the same event stream, not vanity metrics.

Go to dashboard
FanID technology

Know who's behind every touch—before they ever "sign up."

FanID is our resolution layer on the Data Cloud: anonymous sessions from Discover, QR landings, and tips are stitched into one persistent fan key as soon as the signals agree. Artists see a real person in FanBase; fans stay in control of opt-ins.

  • Organic match across discovery, venue QR, and payments—no duplicate ghosts
  • Stable fan key powers FansIQ, SMS, and CRM without re-asking who they are
  • Works with Fan Number and webhooks when you want keyword and partner flows
Open FanBaseCRM + FanID benefits

FanID · anonymous touches

Same fan. Different surfaces. No forced signup.

Discover session

No login yet

anon

QR landing

Venue poster

anon

Tip receipt

Apple Pay email match

anon
Analytics layer

Dashboards today, warehouses tomorrow

Start in the product UI for heatmaps, funnels, and FansIQ. When you are ready, pipe the same events into your own BI stack—no re-instrumentation, no shadow metrics.

  • Artist and venue views share lineage
  • CRM fan timelines stay tied to raw events
  • Developer keys inherit the same scopes you see in-app
Browse API reference

Example rollups

artist_id · page_views_7d 1,248
venue_id · qr_scans_30d 312
cohort · fansiq_percentile 84th

Illustrative fields—your actual metrics depend on enabled products and retention settings.

Ship on the same data the product uses

Wire your stack into TrueFans Connect, or keep exploring in the dashboards—either way, it is one cloud, not a pile of CSVs.

Start in /devVenue programs